Stewart, for those of us who use Slack-- and full disclosure, we use Slack at Verizon Media-- it's quick, it's easy to use. And so there was perhaps a reason to say, let's connect people who work together not necessarily at the same company who are clients, who are partners. Slack Connect is what came from that. And you guys rolled that out to a broad audience yesterday and discovered quickly there were maybe some things that you hadn't anticipated about Slack Connect, namely that because of the way the invitations are sent out, there was some abuse that was happening early on. What did you learn in the past 24 hours as a result of this whole experience?
Yeah, there was definitely an unforced error on our part but also a lot of confusion because the feature, Slack Connect direct messages, which is kind of a broader part of Slack Connect, which has been a huge driver of the business-- there's 74,000 of our paid customers using it now, which is a 100% plus up over last year. And the density of the network is growing even faster, 245% over the last year.
This is taking the ability to create a shared channel and then message people inside of it, taking the messaging component of that out. And when we first launched it, there was part of the invitation process that allowed people to enter custom text. And of course, if you can enter custom text, you can enter all kinds of nasty stuff.
That we changed. But the feature itself has nothing to do with that. The feature is double opt-in on both sides. Either side of the conversation has the control to kind of sever that relationship. But the intention is not for just anyone to message anyone, like email or text messaging, but for people who, as you mentioned, work closely together but happen to work at different companies. And that could be a marketer and someone at a creative agency. It could be someone on a finance team and their auditor.
There's all of these customer-supplier relationships, contractors and vendors, where I might work at company X, but I spend most of my time working with people at company Y. And that's what Slack Connect is for.
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